The data-led consultancy will be run by worldwide CEO Jason Harrison, with 200 existing WPP staff – including consultants, analysts, data experts and engineers – based in hubs in New York, London and Bangalore.
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Full report available at: Mediatel Connected > Connected Surveys > Data
Kinetic UK’s CEO, Stuart Taylor, looks at how different demographics are impacted by, and react to, digital out-of-home campaigns.
Increased content marketing and choice fatigue sees users now relying on just a few trusted websites and recommendations from friends for content discovery and shopping.
Tickets are now on sale for Mediatel’s annual Connected Consumer Awards on 23 April at Banking Hall in central London.
The ten services with the most subscribers across the globe now have a total of nearly 130 million television customers.
US record companies and performing artists are putting pressure on Congress to close a century-old copyright law that exempts broadcast companies from paying them for playing songs on terrestrial radio.
Advertisers might be rushing to create ads for every platform – but in reality people don’t move from device to device to chase their messages, writes Channel 5’s Agostino Di Falco.
Somewhere along the line Virgin Money has lost its nerve with its latest campaign, and ended up with trite cliché, writes Dominic Mills.