For the first time in 13 years, what is known as the most prestigious advertising position in cinema, the Gold Spot, will be available to new advertisers on a more “flexible and targeted” basis.
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The news comes just six months after the Newspaper Publishers’ Association served notice on the NRS as it seeks a contemporary audience measurement system.
The move will see BT acquire EE’s 31 million UK customers – and includes BT selling its broadband, fixed telephony and pay-TV services to those EE customers who do not currently take a service from the telecoms giant.
Today Rajar announced that 89% of the adult UK population (15+) tuned in to their selected radio stations each week in the fourth quarter of 2014.
Total Global Radio records a 6.2% year on year rise in weekly reach, as Global Heart Network takes its reach to 9.4 million.
As Rajar publishes its fourth quarter results for the radio market, Newsline presents a full round-up for the national stations and networks and the digital and breakfast markets.
Wednesday night brought the third instalment of BBC Two’s highly anticipated adaptation of historical novel Wolf Hall (9pm), with last night’s shrinking audience seeing the drama edging towards the dreaded ‘cult’ status.
Sky’s operating profits were up 16% for the six months ending 31 December 2014, following a significantly strong performance in all five markets.
Simon Litherland, CEO of Britvic plc, has been appointed as the new president of ISBA, the body that represents British advertisers.
Free daily newspapers are in sharp decline across Europe – can the UK buck the trend?