Despite reports earlier this week that Discovery Communications, in partnership with BSkyB, had made a deal to buy the UK’s Channel 5, fresh reports today say the US firm has dropped out of the bidding process altogether.
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New research from Google reveals that 58% of UK users tell others about the brands that they love, compared to 33% of non-users.
Despite all the talk of engaging multi-screening consumers, the biggest marketing opportunity is targeting those that use different screens at different times exclusively, says Millward Brown’s Martin Ash.
All six episodes of Jonah From Tonga, the new series from the writer and star of Summer Heights High and Ja’mie: Private School Girl, will be made available on BBC iPlayer from 2 May for 48 hours.
The Q1 2014 IPA Bellwether Report reveals the record largest single upwards revision to marketing budgets in 14 years of data collection, marking the sixth successive quarter that marketing budgets have been revised up.
How to Get a Council House (9pm); much more worthwhile than the sensationalist title would suggest, the programme followed a few of the 4.5 million people currently on the waiting list and the stark realities of everyday life.
Former Telegraph editor, Tony Gallagher, is to return to the newspaper industry as joint deputy editor of the Daily Mail.
There is a growing divide between the media and the political world, writes Raymond Snoddy – but newspaper tenacity in the wake of recent scandals shows the true value of a free press…
Even though “The Great British…” isn’t in the title, the concept should be pretty familiar to the masses.
New figures from Decipher’s MediaBug report have shown strong growth in Netflix membership over the past six months, with an increase from 10% to 14% of UK online users now with a subscription.