We have been trained to not expect much from our TV’s on-screen guide for so long, writes dunnhumby’s Nishat Mehta – can the launch of Google’s Android TV change all that?
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Paul-Eric Lefebvre will take on the newly created role of creative director for Fetch’s London office.
As an increasing number of brands wade into the waters of content marketing, Mike Hepburn, content marketing director at Jaywing, gives us his top ten things to consider for an effective campaign.
Despite former England manager Glenn Hoddle mistaking the North African team for media network Al Jazeera, an average audience of 6.3 million viewers managed to follow the game.
James Wildman, Trinity Mirror’s new chief revenue officer of its National Advertising Sales Agency, begins his role this week with a fresh focus on digital revenues.
The redesign comes in response to customer feedback and research, which was conducted to help shape the new interface.
Despite a lot of drizzle and rain, the past weekend played host to a number of iconic outdoor activities which were thankfully all available to watch from the comfort and safety of the TV set.
A new report from The Diffusion Group forecasts that significant revenue growth for TV and video will not happen until 2020.
Programmatic platforms should concentrate on effective media placement – not the actual content, message or make-up of the ad, writes Dominic Mills. So why is Rocket Fuel trying to solve creative problems?
Forces are at play that could change the way we measure media – and ISBA‘s Bob Wootton wonders if a more fragmented media audience could pave the way for more collaborative research.