The launch of #WatchOnSky marks the first time that a British broadcaster has created a service which lets users access live TV and set recordings via their Twitter timeline.
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This month, Torin Douglas speaks with Emma Scott, managing director of Freesat, about consumer data, competing with the likes of Sky and Virgin and the changing role of TV platforms in building customer relationships…
Bauer Media UK has announced changes to its UK-wide sales force in an aim to provide its client and advertising partners with the “very best advertising solutions” to access its 22 million UK consumers.
Richard Desmond, founder of publishing and television group, Northern & Shell, has reportedly sold Channel 5 to Discovery Communications and BSkyB in a deal worth £350 million.
Controller of BBC Three, Zai Bennett, is to leave the Corporation for a new role as director of Sky Atlantic.
Despite all the talk of engaging multi-screening consumers, the biggest marketing opportunity is targeting those that use different screens at different times exclusively, says Millward Brown’s Martin Ash.
At long last, last night’s TV schedule brought some swift, sweet retribution for long-suffering fans of Game of Thrones (Sky Atlantic, 9pm) as the balance of power was finally and ferociously shifted in the ‘good guys’ favour.
Sky and TalkTalk have joined forces with CityFibre to create a new company that will deliver “ultra-fast” broadband services in York.
The Internet Advertising Bureau has today lifted its advisory on viewable impressions for the display advertising market, giving a green light to trade against viewability for the first time.
A viewablity standard does little to improve the odds of a client’s ad actually being seen, and it does even less to effectively tackle the more serious problems of fraud and campaign inefficiency, says Marco Ricci, CEO of Adloox.