The new app allows TV viewers to follow shows with personalised news and social feeds, follow other users with shared interests, discover what to watch with a personalised TV guide and interact live with programmes.
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Forrester research tells retailers they must optimise the entire purchase journey and deliver a unified experience across multiple devices.
British Airways’ High Life magazine has achieved something incredible with a feature on Benedict Cumberbatch – and although at heart this is about good old content marketing, this time there’s a thoroughly contemporary twist…
YouGov’s Connected Devices 2014 report found that just over a third of adults specifically look for devices they can connect to existing devices across their home network
The past weekend saw four of the most talented people the country has to offer once again join forces to save Saturday night TV and bestow their humble judgement on the masses of the great unwashed clamouring to be on TV.
Newsworks’ second annual Shift event looked at the changes that newspaper publishers are going through as they deliver journalism and advertising in ways to suit the changing needs of readers and marketers.
Speaking at the annual Newsworks Shift conference on Thursday, the CEO of advertising group WPP said that Publicis Omnicom Group faces “significant structural issues” that although not impossible, will be difficult to overcome.
Following an increase in its print run earlier this year, the London Evening Standard is the only title to record any yearly growth in circulation, according to March’s ABC figures.
Current mobile trends are no real indicator of where we might end up, says Simon Andrews, founder of Addictive! – and the size of the mobile opportunity means that everyone needs to get involved.
Overall video entertainment spend in the UK is expected to reach £10 billion by 2018, averaging 2% annual growth between 2014 and 2018, according to research from Futuresource Consulting.
