With the plethora of new media touchpoints and convergence opportunities, could media agencies finally cement their place as the ‘new creatives’? By Media Native’s David Brennan.
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comScore is to track video audiences in the US across computers, mobile and other streaming devices, according to The New York Times.
Amazon Studios has announced plans to produce and acquire original movies for theatrical release and early distribution on its VOD platform, Amazon Prime Instant Video.
Britain’s best-selling newspaper, The Sun, has axed topless women from its third page after 44 years.
Swadley joins Kantar Media from the BBC, having held roles including director of marketing and audiences, BBC Charter, and head of audiences, BBC TV.
In the UK, Facebook’s economic impact is reported to amount to $11bn with 154,000 “jobs supported” – but critics say it is ‘bold and brave’ to claim so much influence.
Torin Douglas speaks with ‘serial interim CMO’ Rob Rees about killing off the Scottish Widow, stripping the fat out of creative agencies and advertising post-recession
The death of the legend that was Deirdre Barlow saw the soap generating plenty of activity on Twitter, with the second episode seeing a 295% increase on the first.
Deloitte’s annual media predictions for the year ahead also look at the rise of short-form video and the plateauing of eBook sales.
Route produces audience estimates for out of home advertising. The data they publish tells subscribers how many people see an advertising campaign and how often they do so. The information is used as the currency for planning, buying, selling and evaluating advertising investment in the medium.