Lumping tablet and smartphone reporting into ‘mobile’ is frustrating, but the success of tablets as a platform in their own right will hopefully see things change this year, says InSkin Media’s Dominic Tillson.
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According to analysts, BSkyB lost approximately 5,000 TV subs between December 2013 and March 2014 – the first quarterly fall since 1999.
In the second of our exclusive articles digging deeper into the latest Advertising Association/Warc Expenditure Report, Suzy Young, Warc’s data and journals director, looks at the resilience of the traditional TV spot.
BBC’s Breakfast (6am) show somehow managed to remain unsullied by the flashy commercial experience on the other side.
A new report reveals that a many marketers are not trained in marketing performance and ROI – so no wonder the average boardroom is ill-informed and financially illiterate regarding the value of advertising, writes David Brennan.
Following in the footsteps of companies such as Netflix and Amazon, the move marks Yahoo’s first steps into the digital video market.
Suzy Young, data and journals director at Warc, examines the findings of the latest Advertising Association/Warc Expenditure Report – kicking off with a focus on the long-term changes felt by the ad industry.
In place of a straight-laced Anna Ford and David Frost, viewers were instead treated to a line-up of friendly chit chat, news and reassuring facial expressions.
The relationship between social media and TV viewing has come under scrutiny by NBCUniversal’s Alan Wurtzel, who has said that the likes of Twitter and Facebook are not yet game changers able to influence television viewing.
UKOM’s James Smythe argues that the greatest obstacle in growing online brand advertising is a lack of confidence in the medium caused by uncertainty amid the complexity of data and solutions.