New research from IHS and WildTangent reveals an acceptance by gamers of value exchange-style advertising, with 86% of gamers saying that they prefer free games with ads over paid games without them.
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Things were getting a little more drastic over on Channel 4 as the second episode of expensive historical epic, New Worlds (9pm) slipped even further than last week’s fairly deflated debut.
ISBA’s Bob Wootton raises some important questions on the nature of trading desks – and asks what it really means for an agency to be ‘clean’.
Last night Game of Thrones (Sky Atlantic, 9pm) burst back onto UK screens in the usual cacophony of gore, intrigue and bare bum cheeks.
Over one in four British consumers now owns a tablet, with advertisers spending a record £6.3 billion in 2013 to reach people across devices, according to the latest Internet Advertising Bureau UK (IAB) digital adspend report.
The latest quarterly Multiscreen Index from informitv shows an overall increase in the digital subscriber numbers of 100 leading pay TV services around the world.
Bad behaviour could be costing advertisers money when it comes to media, says David Indo, co-founder of ID Comms. So how can we identify the behaviours that destroy value?
The problem for advertisers trying to personalise their messages is that they think they know the ‘you’ they’re chasing, says Dominic Mills – but the more they chase the real ‘you’, the more they risk getting it wrong.
Channel 4 and Microsoft Xbox Entertainment Studios have announced a co-production deal for a new original series based on the Swedish sci-fi drama, Real Humans.
Game of Thrones leads The Walking Dead as the most illegally downloaded TV show internationally in the early part of 2014, according to new data from Irdeto.