Despite a 6.4% lift in average unique browsers in May – the highest increase of all the online ABC monitored newsbrands – the Independent online suffered the biggest hit in June, down -8.7% and losing just over 104,000 daily visitors.
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AD2ONE’s group managing director Julian Miall takes a look at digital advertising and explains why there is no ‘one size fits all’ approach when it comes to this industry…
Last night’s telly fun saw the return of an old favourite as the original ‘let’s make celebrities cry’ programme and guaranteed ratings draw, Who Do You Think You Are? (BBC One, 9pm) came back for a tenth series.
TalkTalk added 160,000 TV customers in Q2, taking its total TV customer base to just under 400,000.
Display Internet advertising grew significantly, while decreases in print advertising continued as both spending in magazines and newspapers declined across the period.
When measuring the audience we often don’t talk about the number of ratings a TV ad got, or the number of readers of the 1/4 page ad on page 17. We measure the association; the viewers or listeners of the programs surrounding them or the circulation of the paper, says Primesight’s Mungo Knott, as he explains why advertising is always the bride, and never the bridesmaid…
Raymond Snoddy takes a look at the effect the arrival of the Royal baby has had on the Royal brand, and asks whether the hype around the new addition will affect newsbrands in the long run…
Although it was a bit of a limp night all round, the last thing EastEnders needed was a face-off with Emmerdale.
Freesat has added 145,000 homes in the last 12 months and is expected to outpace pay TV rivals such as Sky and Virgin Media in the same period.
Pierre Chappaz, CEO and co-founder of Ebuzzing says that distribution is the queen of content – and argues that there are three phases of distribution if videos are to become viral sensations…