The new partnership between Vizrt and Zeebox will allow real-time audience participation of live TV shows, from voting to taking part in polls, creating a deeper audience engagement for broadcasters.
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Inky fingers, immunity to ads and a near religious use of Twitter: yesterday saw MediaTel and Channel 4 host the third annual Youth, Media & Technology event where a panel of five brutally honest teenagers entertained, informed and made the packed audience laugh endlessly. Find out what they had to say…
Facebook has announced a new launcher application for Android devices which will take over the user’s phone home screen to provide a Facebook-centric experience – and opens up new possibilities for mobile advertising.
The second series of gangsters’ moll drama, Prisoners’ Wives (BBC One, 9pm) came to an early end last as comeuppances were dealt out with adequate brutality.
A month after the launch of Route, the new audience measurement currency for the outdoor medium, its managing director, James Whitmore, takes a look at the industry reaction, some early learnings – and tells us what will happen next…
The overcrowded world of police procedural dramas last night welcomed the return of two popular crime fighting faces to the midweek evening schedule.Even though it felt like that last series of Scott & Bailey (ITV, 9pm) had just kicked off, it has in fact been a whole twelve months since the emotionally weathered lady cops… Continue reading TV Overnights: Sunita’s dramatic exit pulls in 8.5m for ITV
Facebook rolls out new ad centre just weeks after Twitter, aiming to make it easier for advertisers to track campaigns and to measure returns on investment.
After highlighting some key trends and challenges for mobile advertising at this year’s Media Playground, GfK’s Oliver Robinson delves into the issues in more detail in this exclusive article. Technology has dictated the pace of change, he says, and we’ve done our best to keep up – but there’s a strong argument that mobile advertising is failing. So what next?
As the new BBC director general starts this week, Raymond Snoddy explains what he will need to do to help save a corporation undergoing one of the worst crises in its long history.
The latest Netbiscuits report demonstrates the change in the way that consumers are accessing the web through new and emerging technologies, such as tablets and connected TVs.