Simon Fox, chief executive of Trinity Mirror has said that his publishing group will not place any of its content behind a paywall, choosing instead to expand the reach and quality of his publications, as Lord Rothermere, chairman of DMGT, has said that the MailOnline will also remain free, but the media wing of his business is experimenting with ‘freemium’ models with the launch of Daily Mail Plus.
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Alarm bells rang when YouGov reported that almost one third of young adults say they have not read a newspaper in the last 12 months, however people seem to have forgotten that this means that 70% of young adults do read newspapers. The young are not abandoning newsbrands and newsbrands are far from dead, says Carat’s associate director Stephanie Arlett.
The Guardian has today launched a new digital platform that will allow readers to contribute to live news and other content in a bid to build upon its “open journalism” publishing drive.
Monday, usually the most monotonous of days, was given a welcome shake up thanks to a British institution breaking a few pesky rules and brightening up last night’s schedule.
The BBC’s extremely controversial edition of Panorama – North Korea Undercover (BBC One, 9pm) saw their reporters hijack a student’s visit to the country under the grip of Kim Jong-un’s totalitarian dictatorship.
Two-timing the TV has been going on for years – from getting up during the adverts to make a cup of tea, to grannies doing their knitting during an episode of Corrie. And now, advertising brands have mobiles and tablets to contend with as well. However, instead of brands seeing these as a threat, they should be using dual screening as an opportunity to get people talking about them, says Starcom MediaVest’s Steve Smith.
Former Times editor James Harding has been appointed as director for BBC news after new director general Tony Hall outlines aims to build a senior team that will “define the BBC” for the next decade.
Though multi-tasking in front of the TV is common, viewers are not widely using applications designed by broadcasters to accompany television programmes, finds latest NPD study.
Guardian Media & News and Faber and Faber will be joining forces to offer a unique publishing opportunity built upon “independence, innovation and quality” in a bid to supplement decreasing ad revenues that print is struggling to sustain.
Mobile advertising is facing a serious crisis according to many experts and the issue has dominated recent Newsline editorial and MediaTel conferences. So what advice is being given to mobile marketers? Here, Millward Brown’s Hannah Walley shares her thoughts…
New research shows that most of the biggest print publications in the UK are missing out on their slice of the estimated £526 million annual spend on mobile advertising by not offering digital sites which render effectively on tablets and smartphones.