It has been predicted that Twitter will reach ad revenues of up to $1 billion in 2014, with mobile advertising accounting for up to two thirds of all revenue.
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With the recent news that UK internet users make over a billion visits to video sites each month – a whopping 323 million hours last month alone – James Murray, Digital Insights Manager at Experian Marketing Services, explains how brands can benefit from the rise of online video.
Consumers are now spending more time with online media than they are with traditional forms of media according to a new report from GlobalWebIndex – with global digital usage now accounting for 57% of daily media time.
Last night saw viewers finally wave goodbye to Lucy, the vexed and bothersome spectre in ITV’s haunted drama Lightfields (9pm).
A week after Thinkbox released its ‘POETIC’ research – ‘Paid, Owned, Earned: TV’s Influence Calculated’ – David Brennan asks if we should think of owned and earned media as a means of maximising the effectiveness of paid media, rather than pitching them as viable alternatives.
According to data recently released by digital measurement company Nielsen, the UK’s online audience is at its lowest level for almost a year.
Despite harsh weather sweeping across the country people turned away from the Internet following the post-Christmas slump.
Despite the average household disposable income declining over the past few years, people are shopping more often now than they were ten years ago. Tesco, Marks and Spencer and Waitrose have all made changes to adapt to this shift in consumerism, so how are these brands driving and maintaining brand equity in a time as financially uncertain as this? Innovation, says SMG’s Steve Smith.
Jim Marshall argues that newspapers still retain their potency for reporting and commenting on major news stories, despite those who suggest that newspapers are doomed. But this brings with it a responsibility which has greater significance and accountability in today’s ‘multi layered’ world of media – if newspapers are going to continue to be a gateway medium what they say has to be true.
Yahoo has made a millionaire out of 17 year-old app developer Nick D’Aloisio with the purchase of his news summary app, Summly – and although Raymond Snoddy says it’s great that news is being made more accessible via mobile devices – it’s a little less good that quality, journalistic content is being turned into convenient bullet points.
The BBC’s descent into ‘tough’ urban programming continued with Tuesday evening bringing even more suffering for the Butcher family, as down-trodden matriarch Bianca decided to shop her son Liam to the fuzz.