The substantial capital investment will see 1,400 road-facing billboards on the UK’s railways overhauled, and for the very first time, 300 high definition roadside billboards introduced nationwide and digital escalator panels installed on the Glasgow Subway.
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BT has lodged a complaint with Ofcom after Sky refuses to air its multimillion-pound ads during the Premier League
MediaTel is launching a brand new event at the end of this month, covering the rapidly growing online video market, which was valued at £70 million last year.
Augmented reality has been hailed by many as a passing fad with no real beneficial use bar novelty value – but this is not the case says Chris Minas, MD and founder of Nimbletank. For publishers and brands it should spell a new era in creativity.
This week Dominic Mills asks why Viking River Cruises didn’t bother to check the storyline for ITV’s Broadchurch before abandoning their ‘proud’ sponsorship of the show after the image of a burning boat was used. If you’re proud, stick with it Mills says – otherwise you’d be ‘ashamed’ or ‘stupid’ sponsors of ITV drama.
Despite the combined force of Will.i.am’s stellar side quiff and the Eleventh Doctor’s whimsical horseplay, the day’s biggest hit came in the form of the bright and shiny commercialism of Ant & Dec’s Saturday Night Takeaway (ITV).
Oliver Robinson, research manager, GfK presents the latest mobile advertising reportExternal Link: GfK: Setting the Scene: Mobile For further details, please contact GfK.
Facebook to charge users more than £10 to message users outside of social circle in a bid to reduce spam, including celebrity Tom Daley and a fake profile of singer-songwriter Ed Sheeran.
The new partnership between Vizrt and Zeebox will allow real-time audience participation of live TV shows, from voting to taking part in polls, creating a deeper audience engagement for broadcasters.
Decipher’s Nigel Walley is a massive Twitter fan and counts himself as a ‘super-user’. He is also a massive fan of broadcast TV and likes the story the two are somehow mutually beneficial – but now feels it is a myth that has spun out of control. There is no data, he says, to back up the wild claims flying around and, if anything, the data disproves them…