Toby Beresford, founder of Leaderboarded.com, says if you are business looking to leverage social data in your campaigns, first work out what you’re sifting for in the stream, gain consumer opt-in and then create responses that are triggered as soon as they occur…
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BBC One’s Olympic coverage continues to dominate the TV ratings, with almost 11 million peak viewers tuning in to the action between 8.30pm and 9pm.
Channel 4’s new viewer engagement strategy has signed up five million people, up from two million at the end of 2011.
Facebook’s share price is down to an all time low of $19.82 after the company announced that 83 million of the social network’s 995 million profiles are fake.
According to Reuters, US pay TV subscriptions have dropped by more than 400,000 this year. In Q2, Time Warner Cable saw video subscriptions fall by 169,000; Comcast 176,000, Dish 10,000 and DirecTV 52,000.
Faced with a fragmenting digital environment, brands are once again questioning the power of online display for their brand campaigns. Guy Turton, senior researcher, Media and Digital Practice, Millward Brown, examines the latest findings and discovers a surprising renaissance in online display advertising…
New research by BrandScience, part of Omnicom Media Group, has found that cinema advertising delivers €3.07 additional revenue for every Euro spent across Europe, and £2.84 for every Pound spent in the UK.
Greg Grimmer ranks media owner performances during the Olympics – with a gold for the BBC, a ‘just outside the medals’ for The Times, a ‘did not start’ for C4 and a disqualified Daily Mail…
Almost 19 million viewers tuned in to BBC One last night to see Usain Bolt win the 100m final in 9.63 seconds, just 00.5 seconds slower than his own world record.
Market research firm Infonetics Research released excerpts from 2 recent video reports, Video-on-Demand (VOD) and Encoder Equipment and Video Subscribers, which tracks equipment sold to telco IPTV, cable video, and satellite video providers, and Set-Top Boxes and Subscribers, which tracks IP, cable, satellite, and hybrid set-top boxes (STBs) and over-the-top (OTT) media servers.“2012 will be… Continue reading Video infrastructure markets growing despite challenges – big year for multi-screen TV