As media companies struggle to generate online revenues it is likely that within three years 90% of online newsbrand content will be behind paywalls, a new pricing report from Simon-Kucher & Partners says.
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Thursday night saw Victoria Wood’s epic globe-trotting quest (to ramble on about tea in expensive locations) come to an end. Tightening the budget slightly, the second night of the frivolous odyssey saw the comedy stalwart stick closer to home, swapping the stunning tea fields of Sri Lanka for Yorkshire.
Mindshare UK set to reposition its press department to publishing to keep pace with a rapidly evolving multi-platform market.
The global sale of PCs has fallen by the biggest amount since 1994, finds IDC, despite the launch of Windows 8 which was expected to boost the market.
‘Click-through’ doesn’t mean anything today says Darren Hamer, MD of Sticky. It doesn’t generate any revenue and without context there’s no way of knowing its impact on brand equity. So now it’s time for the truth – and visual performance studies will help achieve it.
Two-timing the TV has been going on for years – from getting up during the adverts to make a cup of tea, to grannies doing their knitting during an episode of Corrie. And now, advertising brands have mobiles and tablets to contend with as well. However, instead of brands seeing these as a threat, they should be using dual screening as an opportunity to get people talking about them, says Starcom MediaVest’s Steve Smith.
Find out how the industry has reacted to the findings in the latest Bellwether report, with opinion from adconnection, MEC, Essence, G2 Joshua, Dialogue, Jaywing, Volume and Gekko.
Just when you thought the BBC prime time schedule couldn’t get any more twee, hysterically adored comedian Victoria Wood was back on our screen last night to educate us about something really important.
Syfy becomes first UK broadcaster to offer channel-wide second-screen app, giving users access to unique content of a range of programmes.
BBC Sport reaches deal with IMG to show Rugby League World Cup and Four Nations coverage through to 2017, cementing it as the terrestrial home of England international action.