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Tablet devices are a godsend for marketers says Rufus Olins, CEO, Newsworks – so why are so few unsure how to exploit them?

New research from Harris Interactive shows that over half of Americans have streamed TV programming across a variety of devices.While streaming may not be currently overtaking traditional TV viewership methods, 30% of Americans have the ability to watch streamed programming on their TV sets (19% via set top boxes or game systems, 17% via Internet-compatible… Continue reading 53% of Americans have watched TV shows via streaming

Magazine advertising investment could more than double before return on investment drops to that of TV, new study claims.

Leichtman Research Group has revealed that the 13 largest multi-channel video providers in the US lost about 53,500 net additional video subscribers in Q3 2012.This figure compares to a net gain of about 17,000 in Q3 2011, and a net loss of 28,000 in Q3 2010. The 13 largest multi-channel providers account for 94% of… Continue reading US multi-channel video providers lost 50k subs in Q3 2012

The weekends television saw an onslaught of over-scheduled reality TV shows – thankfully Children in Need was around on Friday to (ever so slightly) shake things up.FridayOne show dominated Friday night’s schedule and in a pleasant change to the norm, it wasn’t I’m a Celebrity. At 7:30pm the BBC rolled out all the top names… Continue reading TV Overnights: Strictly just manages to beat off I’m a Celebrity with 10.3m for BBC One

It was hailed as the first truly digital Olympics, yet most still watched on TV with friends – with the most viewers since the measurement of Olympic viewing figures began.

Jim Hytner, worldwide CEO of Intiative, talks exclusively to Dominic Mills for MediaTel’s Newsline.

New research conducted by comScore has shown that nearly two in five US tablet owners read newspapers and/or magazines on their device in August, with one in ten reading publications almost daily.

Nintendo has announced that a key application for the Wii U will not be available at launch, with owners having to wait until December to activate Nintendo TVii. The next-generation console is due for release in North America this Sunday (18 November) among industry hype and expected high demand.Nintendo TVii was only announced in September… Continue reading Nintendo’s second-screen experience delayed

A new report from Informa Telecoms & Media claims that the over-the-top TV market will be worth $37 billion by 2017. This global amount will be made up of the three key video-revenue streams of advertising, subscriptions and transactions. Advertising will still be the largest revenue stream in 2017, as it is in 2012.Accroding to… Continue reading OTT market to be worth $37b in 2017