Saturday night brought about the kind of showdown that keeps schedulers up at night, as ITV and the BBC’s big guns of helium-light entertainment went head to head.
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Thursday played host to MediaTel’s very first Video Upfronts Marketplace, in which a series of demonstrations and panel debates showcased the exciting and ever-growing world of online video, and how brands and advertisers should be utilising it during a time of rapid digital evolution.
Simon Andrews, founder of Addictive! sheds light on how brands are evolving in a time where digital competition is fierce – with Amazon planning to launch its own set-top box and Waitrose and Morrisons embracing mobile opportunities to enrich the consumer experience.
The latest ABC digital figures for March 2013 show a general decline for most newsbrands, with the Independent the only platform to see any positive growth – though only very slight.
Thursday night saw a traumatised Liam Butcher face off against his family’s greatest enemy and barely survive. Yes, ITV’s troublesome gang of overpaid footballers were back to plague EastEnders (BBC One, 7:30pm) by running away with a sizeable chunk of the show’s audience.
In the first part of a new four part special, News International’s Abba Newbery presents the findings of a ground-breaking new study from The Future Laboratory exploring future trends for news. In part one, Newbery looks at ‘Intuitive News’ and the impact of consumer ‘stuffocation’ in a relentless, 24/7 digital age…
Commercial terrestrial television channels broadly continue to enjoy a strong performance as the year progresses, with total terrestrial revenue up 10.5% year on year – but Channel 4 sees another drop in revenues.
Adobe has announced plans to launch a new publishing capability that predicts social engagement on individual pieces of content using advanced sentiment analysis and predictive text mining algorithms based on previous data.
A new study carried out by CitizenNet has compared likes and click-through rates with viewing figures to give evidence that Facebook activity leads to an increase in TV viewership.
MediaTel is to host its very first Connected Consumer Awards – the ‘Connies’ – in recognition of those pioneering new advertising and commercial opportunities in the connected industry.
