After highlighting some key trends and challenges for mobile advertising at this year’s Media Playground, GfK’s Oliver Robinson delves into the issues in more detail in this exclusive article. Technology has dictated the pace of change, he says, and we’ve done our best to keep up – but there’s a strong argument that mobile advertising is failing. So what next?
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As the new BBC director general starts this week, Raymond Snoddy explains what he will need to do to help save a corporation undergoing one of the worst crises in its long history.
The latest Netbiscuits report demonstrates the change in the way that consumers are accessing the web through new and emerging technologies, such as tablets and connected TVs.
Tuesday night saw 8pm transform into the new prime time as the BBC launched a new vehicle into rough seas of twee television programming. Attempting to capture lighting in a bottle for a second time was BBC Two with The Great British Sewing Bee.
Research from GfK demonstrates the ever-growing demand for the tablet, which is expected to continue well into 2013.
BBC iPlayer requests are continuing to grow, with mobile and tablets making up for almost one third of all content requests – 77 million in February alone.
As part of Ad Week Europe, MediaTel played host to the sixth annual Media Playground. In our online video, hear from some of our panellists and delegates as they share their personal highlights.
Last week, nine months since Dentsu and Aegis tied the knot, the pair can get down to consummating their marriage – but what will the new partnership mean for the two industry giants? Dominic Mills investigates as the joyful couple embark on their new life together…
Music and TV identification service outlines plans to develop an app that will allow users to identify products on screen on their mobile device in just one click.
MediaTel’s Youth, Media & Technology event, in association with Channel 4, returns for a third year this Thursday, April 4th.