Music on-demand platform to become video on-demand – offering original content that would put Spotify in direct competition with Netflix and LoveFilm.
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ComScore’s latest report gives insight into the European digital audience and reveals that Brits are more engaged than any other European country.
Following Advertising Week Europe, which included Wednesday’s MediaTel Media Playground event, Digital Cinema Media’s CEO Simon Rees shares his highlights from an inspirational week.
The annual Interactive Europe study from CBS Outdoor gives insight into the out-of-home trends of urban-dwellers over the past year, revealing that over three quarters were influenced directly by outdoor advertising.
With one third of the US population watching digital video each week, it’s safe to say that online viewing is becoming increasingly mainstream. However, the latest US Touchpoints data look very similar to our own and shows that linear TV still rules the roost. So in a world with more content and content platforms than ever before, what – if anything – will replace television? ‘More telly!’ says The Media Native.
By focusing purely on the ‘bid’ or the ‘buy’ in RTB we are failing to correctly articulate the benefits for everyone in the system that programmatic can enable says Videology’s Rhys McLachlan.
The new deal will see LoveFilm acquire a range of children’s television shows, in the online video platform’s ongoing bid to rival traditional broadcasters.
Trevor Beattie, advertising’s self-licensed controversialist, has proclaimed the death of the 30-second ad – and asserted that in future ads should be no longer than five seconds. Aside from the fact that short-form ‘blipverts’ already exist, he is right that the long-form ad is an anachronism and a bore says Dominic Mills.
Simply not satisfied with conquering the weekday schedules, last night saw a British institution Coronation Street (ITV, 7pm) shove its way into our weekend.
TubeMogul report reveals that viewers are more receptive to brand advertising between 8pm and midnight, with online video primetime the same as traditional TV.