GroupM has downgraded its 2012 global ad spending forecast, predicting growth of 5.1% to a total of $506 billion.This revision follows on from Group M’s prediction back in December 2011 that global ad spend would increase by more than 6% to $522 billion.The rate of ad spend for 2011 was $482 billion, which constituted a… Continue reading GroupM global ad spend forecast falls amid Eurozone turmoil
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Simon Andrews, founder of the full service mobile agency addictive!, on how mobile is disrupting the traditional worlds of retail, publishing, marketing and agencies…
The arrival of college boy Ryan back on the fabled cobbles of Coronation Street (8.30pm, ITV1) has certainly shaken up the quiet, unassuming lives of Wetherfield’s finest.
Connected TV penetration in North America and Western Europe will surge from just over 10% in 2011 to over 50% by 2017, according to ABI Research.
Social TV provider Zeebox has published its latest round of consumer research from a sample of UK and US residents.
Richard Nicholls analyses the Future Foundation’s Spring 2012 research into mobile payments and the “cashless society”…
New market research from Parks Associates finds the percentages of US smart-TV owners who use this Internet-connected device to watch online video increased by over 30% in six months.
Smartphones and tablets are increasing user interaction with ads, according to a recent study by the Interactive Advertising Bureau (IAB).Almost half (47%) of tablet owners and a quarter of smartphone users interact with ads at least once per week, with the vast majority likely to take action (89% and 80% respectively).Actions included receiving a coupon… Continue reading Mobile devices are crucial to brand interaction
MediaTel Group is launching its first Connected Consumer Awards, also as known as ‘The Connies’, to celebrate pioneering new advertising and commercial opportunities powered by innovation in the connected TV industry.
TiVo has made a deal to acquire TRA (The Right Audience), creator of the largest global database linking what certain households watch and buy.