Research by IBISWorld has concluded that TV advertising is becoming less enticing due to audience fragmentation brought about by recent technological developments.
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Alex Heys of NowSendIt on what brands still need to do to streamline the user experience for mobile customers.
MSNBC.com, which was founded in 1996 as a partnership between Microsoft and NBC will be re-launched in 2013 under the same name as a standalone NBC website.
Sky is due to launch Now TV, the internet TV service which provides access to the company’s entire film collection, tomorrow (17 July). Now TV, which promises “no contract” and “no waiting around”, will initially be available on PCs, Macs and a handful of Android smartphones.
The global soundbar market more than doubled in size to reach 2.2 million units in 2011, according to a new report from Futuresource Consulting. In 2012 demand for soundbars – a single unit that contains two or more speakers for use with the TV – is expected to grow by 54% to reach 3.4 million units.
Michael Bayler, strategist and author, Bayler & Associates, on why the world of Facebook shouldn’t be the be all and end all of advertisers and their budgets…
The latest census figures were released today by the Office for National Statistics (ONS), revealing the highest population of over 65-year-olds since records began.
As usual Friday night was dominated by the soaps, although they weren’t contained to one day this weekend.
The primary apps used by connected TV viewers are catch-up services, YouTube and other video-on-demand portals, according to research from Futuresource Consulting. The findings showed that viewers also engaged with Facebook, Twitter, eBay and Skype.
Aereo, the exclusively New York-based internet television streaming service, has recently been getting the backs up of quite a few major players in the TV industry.