YouGov has named BBC iPlayer as the top-rated brand in its 2012 BrandIndex Buzz rankings, the video-on-demand service surpassing Amazon and Marks & Spencer for the first time in the rankings.
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LG has partnered with multi screen brand advertising platform smartclip with the aim of creating new revenue streams from advertising on the company’s Smart TV platform.
According to reports from Gigaom, Roku is preparing for launches in both Germany and Spain.
Chuck Parker, chairman at Second Screen Society and digital media executive at Digital Video Space Consulting has blogged about the Second Screen, debating whether it is just a fad or the natural evolution of TV for an increasing technologically savvy demographic
The latest IPA Bellwether survey has revealed that marketing budgets were revised down for the first time in a year in Q2, reflecting pressure to cut costs.
In the last few years, corporate social responsibility has become an essential part of the marketing mix. CSR strategies can range from subtle messages through to an entire corporate ethos. Lucinda Wallwork, senior insight analyst at Ebiquity contrasts three different approaches.
Following recent poor financial figures and widespread media speculation concerning the future of Research In Motion (RIM), the company’s CEO admitted the extent of RIM’s suffering to shareholders.
We dialled in on the Aegis and Dentsu joint conference call this morning to bring Newsline readers the key responses to anlayst and press questioning…
Almost half of those aged between 16 and 24-years-old find out breaking news from social networks, primarily Facebook and Twitter, rather than traditional sources such as search engines.
A report from Transparency Market Research has predicted that the global market for mobile content will rise to a total value of $18.6 billion by 2017.