In an enthralling week at the Leveson Inquiry, a “bonus” column from Raymond Snoddy takes stock of Rupert Murdoch’s testimony and considers where next. “We can look forward to Leveson causing even more headlines and further pandemonium when Hunt and Cameron appear before him and take the oath.”
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Simon Andrews, founder of the full service mobile agency addictive!, on Apple, Amazon and the big players stepping into mobile money.
Most of the UK’s national newspaper sites saw a drop in traffic over March with all but one of the audited sites losing unique browsers, according to ABC.
Rovi Corporation has released the findings from its UK based Smart TV advanced advertising study, with Decipher Research. The study evaluated connected TV audience segments, platform familiarity and usage, as well as advertising effectiveness and engagement. The study, which included online surveys of connected TV users and in-home interviews, tracked eight Smart TV advertising campaigns for leading entertainment and conventional brands.
A peak audience share of 33% witnessed the German team win 3-1 on penalties.
As consumers a) realise their increasing ability to monitor prices and promotions in real-time b) sustain acute price sensitivity across all their purchasing portfolios and c) love scoring great deals, brands are beginning to use gamification – the application of game design mechanics in arenas outside of gaming – to increase consumer engagement.
New IPA TouchPoints4 survey data launched today reveals the extent to which the recession and new developments in technology have affected the way in which we are spending our daily lives. We are now spending more time at home, tightening our belts and multi-tasking our media consumption.
Some of the best #Leveson tweets during Rupert Murdoch’s grilling today…
Raymond Snoddy wonders what we have really learnt about phone-hacking and the relationship between the media and politicians from the remarkable appearances of both James and Rupert Murdoch before the Leveson inquiry?
Sony has added Netflix to its Sony Entertainment Network (its digital portal that features entertainment content, which is accessible through selected connected Sony BRAVIA televisions, Blu-ray players and PS3 devices).