New consumer research from Leichtman Research Group, Inc. finds that 87% of US households subscribe to some form of multi-channel video service. The percentage of households that subscribe to a multi-channel video service is similar to the past two years, and up from 80% in 2004.
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Richard Simkins, convergence business director at Posterscope on the potential of near field communication to revolutionise out of home and mobile advertising, and the pressing need to “close up the knowledge gap”…
David Brennan writes on the “ad break of the future”, detailing concepts such as two-screening and response, but warns of the dangers of TV becoming one big call to action…
Last night’s first episode of Coronation Street (ITV1, 7:30pm) attracted Monday’s largest audience, pulling in a 39% audience share.
The first half of 2012 has seen an increase of 6% in the total number of media and marketing acquisitions, according to Berkery Noyes, the New York-based investment bank.Marketing accounted for 262 transactions from a total of 834, making it the most active sector in the industry: of this number, 47% were digital marketing deals.… Continue reading Media deals on the rise as marketing activity remains strong
Twitter has brought its two-year partnership with professional social network LinkedIn to an end. Users’ tweets will no longer appear on LinkedIn, but those registered with the site will still be able to post updates to Twitter.
Shipments of LCD TVs are now expected to grow at a slower pace in 2012 than 2011, according to the latest Quarterly Global TV Shipment and Forecast Report issued by NPD DisplaySearch.
Dominic Gesua, managing director of blowUP media on what the “summer of sport” means for the premium outdoor advertising market…As a sports-mad media man I am looking forward to London hosting the greatest show on earth. It has been a quick seven years since the London 2012 Olympics were announced, but it’s not just the… Continue reading Outdoor advertising amid “the greatest show on earth”
According to reports in The Telegraph, the Guardian is expected to publish details of a £45 million loss over the financial year to the end of March, along with job reductions, in the next few days.
Video on-demand services will grow from the current 3% of the global video market to 12% by 2020. According to IDATE’s Next Gen TV report, connected TV will make up 63% of the new over-the-top services market, while PC viewing will take a back seat to relatively new devices in 2019.