Simon Andrews, founder of the full service mobile agency addictive!, on mobile advertising; Facebook making money; mobile disruptive music and Amazon…
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100 million Twitter users now log in to their account on a daily basis, meaning that half of the social network’s registered users are ‘active’.
Having let the dust settle, allowing me time to watch Eric Schmidt’s MacTaggart lecture in its entirety, I was struck by his sincerity, self-deprecation (“if we were responsible for TV programming, you’d get a lot of bad sci-fi”) and an innate understanding of where TV fits in the new media eco-system.
UK publishers will focus on audience profiling and driving content across mobile platforms such as the iPad and smartphones in the next year, according to the AOP’s annual Content & Trends Census.
O2 Media’s personalised media platform, O2 More, has reached six million customers six months after passing the two million mark.
Simon Cowell’s latest ITV series Red Or Black? has got off to a poor start – not only have three contestants been axed from the show after background checks proved they were ‘unsuitable’, but ITV1 is losing viewers.
Alice Dunn, marketing executive at Kantar Media, says now is the time for marketers to start targeting devoted shoppers who will return again and again long after the Olympics moves on to Rio…
Raymond Snoddy says it is totally banal to say that instant communication tools in the hands of almost every citizen can change societies dramatically at breakneck speed and be a force for both good and evil in equal measure. But it would be true…
Greg Grimmer, partner, Hurrell Moseley Dawson & Grimmer, says six years on and people have finally come around to his way of thinking…
According to reports in Broadcast magazine, BT and TalkTalk are intending to sell the internet-connected TV service YouView for less than £100.