Chris Worrell: Can advertisers use digital to tell engaging brand stories?
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This year’s Consumer Electronics Show kick-started in Las Vegas yesterday, with Samsung, LG, Sony and Panasonic all showing off products and services…
Scott Ferber, chairman and CEO of Videology Group, a video advertising specialist, identifies three key trends that will change the way brands use video in 2012…
News Corp is set to launch a number of apps on Microsoft’s Xbox Live platform for its Gold users.
Netflix, the US streaming service, which launched in the UK and Ireland yesterday, says it will surpass the success of the BBC iPlayer and go head-to-head with BSkyB.
YouView, the long-awaited connected TV service from partners including ITV, BT and TalkTalk, has spent almost £20 million in its first nine months of operation and paid more than £1 million to staff.
Steve Smith, head of thought leadership at SMV Group, says moving into 2012 supermarkets are under pressure to acclimatise to new economic conditions, consumer demands and consumer technologies, but also take advantage of the year’s sports and royal events…
In his wide-ranging opening article of 2012, the talented Greg Grimmer manages to squeeze in the Pope, Fenton the dog, several energy companies, the Olympics, Lindsey Clay and a bit of grumpy old man…
LOVEFiLM has bolstered its content offering following new licensing deals with the BBC and ITV.
Last night’s Sherlock secured the prime time ratings with a high of more than 8.3 million peak viewers.