Rovi Corporation has announced that it is collaborating with Ford Motor Company on a comprehensive digital TV advertising program across the Rovi Advertising Network in the US, its third and fourth to date.
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Today’s ABC release for January to June 2011 shows a fairly poor set of results, with only a few sectors managing to buck the trend. To get a real picture, Manning Gottlieb, Mediacom, MPG Media Contacts, John Ayling and Carat give their views…
Customer magazines ASDA and Morrisons are holding up the Cookery & Kitchen sector, which remained static year on year.ASDA magazine leads the market with a total distribution figure of almost 2 million copies – up 33,173 copies YoY.And in fourth place, Morrisons Magazine saw its total increase YoY by over 107,000 copies to 1.1 million.… Continue reading ABC Consumer Jan-Jun 2011: Cookery & Kitchen
In response to today’s ABC release the PPA says the figures “demonstrate the continued strength of magazines in a rapidly evolving market and underline their unique ability to create a real emotional connection with audiences”.
An overview of performances by publisher, focusing on some of the triumphs and disappointments of the leading consumer magazine publishers over the January to June 2011 ABC period.
The post-recession market is still having a huge impact on the Women’s Weekly sector, which is down 8.0% on last year (and 5.4% PoP).
The TV Listings sector had a fairly poor period, with just one title posting a PoP increase between January and June 2011 (What’s On TV).
Home Interest is one of the few sectors to benefit from the current economic climate – with a number of titles enjoying circulation increases, including Country Living, which leads the market.
The Men’s Lifestyle sector is continuing to struggle – down 4.4% overall on this time last year.
Condé Nast’s Glamour still tops the Women’s Lifestyle sector following a positive 5.9% PoP increase in sales. Overall, the market is up 1.1% YoY and 1.5% PoP.