ITV, Facebook, Twitter, RSA Films, Aardman Animation, Saatchi & Saatchi, Omnicom Media Group, Spotify, Zynga, global gaming company Activision and special effects company Double Negative are just some of the 100 creative and digital media companies uniting behind an innovative new recruitment drive across the country to fast track 300 young people into employment in the UK.
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John Lewis wanted to measure the difference in brand metrics for those who were exposed and not exposed to John Lewis mobile advertising.
The BBC’s director general Mark Thompson has confirmed that he will leave this autumn.
If Saturday belonged to rugby then Friday night was all about the drama. Emmerdale (ITV1, 7pm) initiated the onslaught of soaps in Friday evening’s schedule with an average audience of 6.84 million viewers tuning in as Holly returned from the hospital.
Kantar Media gauges UK reaction to the new Sunday paper…
The Mobile Online Journey Observation (MOJO) is a study tracking the stages smartphones and PCs are being used when making purchases. From the initial awareness of a product, through to the research and ultimately the purchase, smartphones are changing the way consumers shop.
The runaway success of BBC One’s new medical drama series Call The Midwife is evident in February’s top programme rankings. The Sunday night drama claimed poll position with a high of 11.4 million viewers.
How do users interact with they mobile device? What are the typical usage patterns? What opportunities do they possess for engagement when dual screening?
Gary Cole, commercial director at O2 Media, on new models, agency structures & other ninja tricks driving the mobile sector…
All3Media has announced it is going to launch a connected TV app where users can access all content from the TV production company.