In our latest research focus article, TGI’s Ashley Underwood looks at the forthcoming Rugby World Cup and what makes the keenest rugby fans so valuable and the effectiveness of sponsorship around the event.
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Apps are becoming increasingly popular with connected TV owners but new research shows that consumers are only using the apps they are familiar with.
ITV Mobile case study looking at Harvey’s attempts to boost sales during non sale periods
IAB case study looking at the affect of a recent O2 customer promotional offer
The entertainment, media and technology market research firm, Interpret LLC, has released a new report,”The State of Internet-Connected Living Rooms”, where it states that connected devices in the digital home are underutilised.The Internet-Connected Living Rooms report claims that over 50% of US consumers have internet-connected devices in their living room but that they are not… Continue reading Connected world? Not so connected, yet.
Gurdev Singh, managing director, Communisis, says consumers have become multi-tasking, communication addicts – and if consumers have the ability and inclination to consistently engage with different channels, marketers need to react and become equally adept at multi-tasking…
Rural areas across England and Scotland have been allocated over £360 million to improve their broadband connections.
Ross Williams, associate directer at Ipsos MediaCT, introduced the mobile panel at Media Playground seminar on 9th June 2011 with this presentation.
Raymond Snoddy: Perhaps the gung-ho magistrates currently jailing looters for stealing chewing gum should be told to moderate their anger. Quite a number of cells will have to be reserved to accommodate the miscreants of News International…
Just when a mention of News of the World started to be associated with readers lost, the phone-hacking scandal has hit the headlines again.