In response to Brian Jacob’s article – Cross media measurement has been an issue for as long as I can remember – Belinda Beeftink, associate director, media research at the IPA, says the TouchPoints survey goes a long way to understanding what the consumer is doing across all media…
More Uk articles
ITV1’s Dancing on Ice dominated the Sunday night ratings once again this weekend.
James Whitmore, managing director at Postar, on the sometimes wearing, occasionally amusing and always time consuming audience research debate…
For the second time in twelve months, the UK’s online universe passed the 40 million mark, according to data released by online measurement company UKOM.
Patrick Mills, IPA director of professional development, wonders whether we are moving to an era where all businesses take charge of their own learning and development – integrating it into the fabric of their organisations…
BBC One secured the majority of the 9pm to 10pm peak-hour ratings despite competition from ITV1’s Kidnap and Ransom.
Simon Andrews, founder of the full service mobile agency addictive!, talks iPhone 5; Facebook credits; Google’s ‘offers’ business; The Cloud; and dumb smartphone users…
Sky is set to launch a new screen proposition that aims to combine Sky Mobile with the Sky Player catch-up service.
Mobile users are increasingly accessing the internet while shopping, giving advertisers an opportunity to engage users at the time of purchase.
Sky is set to unveil a new EPG channel line-up on 1 February in a bid to put certain channels in more prominent locations, making them “even easier to find”.
