John Straw, CEO and founder of Linkdex, says for brands and companies to have a fighting chance of success in the next decade they need to optimise their presence on search engines…
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A high of more than 6.1 million viewers tuned in to Saturday night’s Match of the Day to see the 41 goals scored in the Premier League – the most goals scored on a Saturday in Premier League history (since it was established in 1992).
Global tablet sales are expected to rise to 242.3 million units in 2015, according to new research from Suppli.
How often do we all listen to the latest taxpayer-funded research report on the radio over breakfast; sigh deeply and curse… “could have told them that for free”.
UKRD’s chief executive William Rogers has called for Ed Vaizey to scrap the 2015 digital switchover target following “hugely disappointing” DAB listening figures in last week’s RAJAR release.
The latest research from Ipsos OTX MediaCT says that rather than beating the iPhone, Android looks like it is beating everyone else… but the ultimate winner in the evolving Android and iPhone story is the consumer!
In response to Tess Alp’s comment – The potential for TV + mobile is something to celebrate not an excuse to carp – Simon Andrews, founder of the full service mobile agency addictive!, uses Robert Heath’s work to support his original point.
In response to Simon Andrew’s latest Mobile Fix, Tess Alps, CEO of Thinkbox, says “if TV ads don’t work how come you’re expecting people to pick their mobiles to interact with them?”
ITV1’s new five part drama Marchlands started on a high of 6.2 million viewers last night.
Simon Andrews, founder of the full service mobile agency addictive!, says that while TV has hung onto eyeballs, TV advertising has lost for the war for attention…