Unsurprisingly, The Royal Wedding banked the top TV ratings in April. A combined peak audience of more than 26 million viewers tuned in to watch Kate and Will exchange vows.
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Jeff Siegel, senior vice president,Worldwide Advertising, Rovi, talks about the challenges and opportunities of dynamic advertising in a multi-screen, connected environment…
The IPA has welcomed the findings of the Bailey Review ‘Letting Children Be Children’, which was commissioned by the government in a bid to “crack down on irresponsible advertising and marketing”.
ITV1’s Britain’s Got Talent final attracted over 11.7 million viewers on Saturday night.
RAJAR is set to introduce new digital technology to its audience measurement tools. A new online radio listening diary and a new digital personal interviewing aide will be incorporated into RAJAR’s current survey.
QR codes are now being used by a significant number of UK consumers as they appear in growing numbers in advertising, media content and on packaging, according to joint research by Joule and Kinetic Worldwide.
If you have a voyeuristic tendency, it has been a great week to watch politicking across all media platforms.
Alex Franks, MD, Blyk, takes a look at the evidence…
The latest NRS figures for April 2010 to March 2011 reflects another poor 12 months for the national newspaper market – with just one title seeing its readership increase over the year.
Simon Andrews is chairing the Mobile Advertising session at MediaTel Group’s Media Playground 2011 next week… find out how you can be there for just £50 in this week’s Mobile Fix!