More Uk articles

US marketers will spend $3.08 billion to advertise on social networking sites such as Facebook this year, according to eMarketer.

MagnaGlobal’s latest US media advertising report forecasts steady growth with soft underpinnings in 2011, with revenues growing by 3.1%, excluding the impact of political and Olympic advertising.

BSkyB is expected to come under pressure from new on-demand TV services, namely YouView, according to a new report by Evolution Securities.

BBC One’s Silent Witness dominated the peak-hour ratings last night with a high of more than seven million viewers.

3D TV became a reality in 2010, not least because Sky launched its first European 3D channel on 1 October. But take-up has been limited. However, this new device could change things…

The UK’s online population fell slightly in November, according to recent data released by UKOM. While some consumers turned to the net for their Christmas purchases, avoiding both the British winter and the crowds of shoppers on the ‘real’ high streets, there were just over half a million less people online than in the month of October.

Neil Sharman, head of research and analysis, Telegraph Media Group, says we are distracted from two truths about advertising. Firstly branding online works. Secondly print advertising works in a different way to ads on TV, helping increasingly picky consumers make active choices.

News International slips into the red, as The Sun’s profitability is offset by bad news from The Times.

YouView faces technical difficulties which may delay its launch by up to six months, according to reports. The highly-anticipated VoD venture – backed by the BBC, ITV, Channel 4, Channel 5, BT, Talk Talk and Arqiva – might not make its debut until the end of the year, if not, 2012.

ITV1’s Dancing on Ice dominated the Sunday night ratings for a second week running, pulling in a high of almost nine million peak viewers.