Laura Holme, marketing director at Draftfcb and member of the IPA New Business & Marketing Group, says the key is to focus on a client’s emotional state rather than rational need…
Showing 18511-18520 of 63,110
More Uk articles
Online advertising revenue reached a new high in the first quarter of 2011, according to the IAB and Pricewaterhouse Coopers.
Arqiva is set to close SeeSaw after failing to secure an investment partner or buyer for the online TV service.
As the country gears up for the Champions League final at Wembley tomorrow night – a bigger TV audience than the Superbowl is expected – and next year’s Olympics, Media Playground will add a topical bonus session this year to discuss sport’s commercial place in the digital world – The Olympic Digital Debate.
Simon Andrews, founder of the full service mobile agency addictive! (and a chair at this year’s Media Playground event): Mobile disrupts. As Mary Meeker says, some companies will win big (with mobile) and some will wonder what just happened. What’s going to happen to your company?
The Mirror Group’s digital offering put in an impressive performance in April, with average daily users up 17.45% on March, in a month that saw its rivals lose web traffic despite the royal wedding.
Shares in the Daily Mail & General Trust fell by 9% after the publishing group released its half-yearly financial report.
The Times will feature an exclusive edition of IPC’s women’s glossy Marie Claire this Saturday in a bit for readers to “rediscover the [fashion] brand”.
As YouTube celebrates its sixth birthday, it is able to boast three billion page views a day, which is the equivalent of almost half the world’s population watching a video.
Lord Alan Sugar’s latest BBC One series claimed the all-important peak-hour ratings with a high of more than eight million viewers last night.