ITV1’s new Britain’s Got Talent series started on a high of more than 9.4 million viewers during the Saturday night prime time slot.
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Marketing spend was down again in Q1 2011 in response to public sector spending cuts and rising costs, according to the latest IPA/BDO Bellwether survey.
I was at Admonsters’ OPS:London event yesterday afternoon for a couple of hours, drowning in a barrage of acronyms led by SSPs and DSPs. It seemed very clear that the publishers’ ad operations teams must be similarly drowning in data. Loads and loads of data.
National newspaper circulation figures were down across the board once again in March, with the daily market posting a 5% year on year decline.
Simon Andrews, founder of the full service mobile agency addictive!, on Amazon’s move in to the ad market and potential partnership with Microsoft. Sound far fetched? We’ll see.
ITV1’s final Monroe banked the all-important peak-hour ratings with a high of more than 4.5 million viewers last night.
IAB Europe has launched a pan-European self-regulatory framework for online behavioural advertising.
ITV1’s UEFA Champions League Live coverage peaked with 5.3 million viewers during prime time last night.
Trevor Vagg, director at Kantar Media, uses the futurePROOF survey to explain why 3DTV is likely to remain a technology for a niche group while HDTV and connected TV have greater likelihood to reach the masses.
Mark Barber, director of planning at the Radio Advertising Bureau, says Radioplayer is a fantastic new radio content delivery system, brilliantly executed; which will play an important role in driving the future of the UK radio industry…
