More Uk articles

By common consent, the media agency business model is not in the best of health. Is some kind of burnout going on? And are agencies really ‘in a deep hole’?

News International and Sky will control 50% of the newspaper and television markets by somewhere between 2015 and 2020, according to media analyst Claire Enders.

38.4 million people accessed the internet during August according to the latest data from UKOM. This figure represents 62.5% of the UK population and is actually down 1.1% compared UKOM’s inaugural data release in January.

The final X Factor audition show attracted 11.6 million peak viewers last night – the highest ratings of the weekend.

In a week that saw Project Canvas given a new (real) name, YouView, and a launch date (by July 2011); further discussion of 3D and some potential delays to 3D growth; and more revealed about Google TV, it’s a comment from William Cooper that I think is worth dwelling on…

A new report by Borrell Associates forecasts a significant increase in ad spend on mobile apps.  Borrell predicts that “US spending for ads delivered by mobile apps will explode from $305 million this year to $685 million next year”.The report also forecasts an even higher jump in spend to $8 billion by 2015 – with… Continue reading Borrell Associates: “Preparing for the Appocalypse”

In the latest Mobile Fix, Simon Andrews, founder of the full service mobile agency addictive!, discusses the potential for rich media advertising on mobile

BBC One’s new series The Young Ones finished on a high of 4.2 million viewers during the all-important peak-hour last night.

In response to Greg Grimmer’s recent The Rise of Brand Response or “Why take two bottles into the shower” article, Paul Squires, managing director of Perera, uses Ryanair’s ad to really explain Brand Response…

The European smartphone market has grown 41% in the past year, according to a new report from comScore. There are now 60.8 million smartphone users across the UK, France, Germany, Spain and Italy.