Mike Baker, chief executive officer of the Outdoor Advertising Assocation, explains why the 2012 London Olympics will be a “media extravaganza” for outdoor advertising.
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Carat has forecast that worldwide global advertising expenditure will increase by 3.9% this year – by comparison, in March 2010 it was predicted to increase by only 2.9%.
According to the Pew Internet & American Life Project, adults are increasingly using SMS text messaging.
BT has launched a new app for its BT Total Broadband customers, allowing them to automatically connect to free and unlimited Wi-Fi.
The Times has announced a newsroom shake-up; Mike Smith has been appointed deputy home editor, and Suzy Jagger has been promoted from politics and business reporter to foreign news editor.
ITV1’s Bouquet of Barbed Wire won the 9pm to 9.30pm slot, and BBC One’s Who Do You Think You Are? won the 9.30pm to 10pm slot.
In response to Derek Jones’s article, “Is it a struggle to build digital agency relationships?”, Brian Jacobs, founder of Brian Jacobs and Associates, explains why we need to “drop the attitude and pick up the ideas”…
Telegraph.co.uk has launched a Fashion and Shopping mini-site (fashion.telegraph.co.uk), consisting of both articles and e-commerce, and featuring a variety of sections.
The BBC has launched a new version of its iPlayer today, after running it as a beta since June this year, with a simpler design, new recommendation features and social media aspects.
The issue of paywalls still divides opinion – and probably will for some time to come. According to a Benedict Evans from Enders Analysis, a newspaper paywall subscriber is worth “only a quarter to a third of a print buyer”.