“Mobile internet will surpass desktop internet within the next 5 years,” predicts Nikki Mendonça, president, EMEA, OMD, at MediaTel Group’s Media Playground 2010.
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Brands have stopped asking “why” they should work with mobile, and have started asking “how?”, according to the Mobile Advertising panel at MediaTel Group’s Media Playground 2010 event in London today.
New figures from the Interactive Advertising Bureau Europe reveal that online advertising growth hit 4.5% last year, significantly less than the 20% growth recorded in 2008.
ITV1’s week-long line-up of live Britain’s Got Talent shows and special late-night Corrie episodes secured the prime time ratings once again last night.
In our latest Research Focus report, Future Foundation explores the increasingly blurred boundaries between what’s mine and what’s yours when it comes to online privacy…
Raymond Snoddy says that judging by the reaction to the recent haul of sensational stories in the media, “something has changed in society”.
Dylan Mouratsing, global insight manager at Kinetic, on new research focusing on digital out of home media and how it can benefit advertisers.
April data from comScore shows that 178 million US internet users watched online video during the month.
Chris Whitson, head of the IPA’s DM Group, warns now is not the time for complacency – DM practitioners must ensure they spread the word to the client community…
Emirates airline is running a new multi-format outdoor campaign at Birmingham International Airport for the next twelve months, promoting the airline’s services from the city to destinations in Africa, Australia, China, the Far East and Dubai.