This weekend’s television schedule was filled with a whole host of drama, grand finales, and new series but Saturday night’s X Factor still stole the show with more than 11 million peak viewers.
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In the latest Mobile Fix, Simon Andrews, founder of the full service mobile agency addictive!, shares some international learning; gives examples of how mobile is changing lives; and talks Android, Brand Cathedrals and Chips…
Sky Digital Media have announced their plans to offer advertising opportunities based on behavioural and psychographic audience profiling.
August was another poor month for the daily newspaper market, with circulations continuing to decline compared with this time last year.
Facebook has launched a range of new global advertising metrics, in order to understand the value of social context on the site. Social context is the sentence in the ad that shows which friends have ‘liked’ or engaged with the Facebook Page, event or application that the ad features.
A new report from comScore shows that nearly all of the top ten UK ad networks are starting to see encourgaging growth, having increased their reach over the past year. Google Ad Networks remains in the lead with a reach of more than 38 million internet users.
According to a new study from MiresBall and KRC Research, 4 in 10 brand representatives (from around the world) feel that social media poses challenges to their brand integrity.
ITV1’s Law & Order: UK won the peak hour of 9pm to 10pm last night with 4.8 million viewers and a 21.4% share.
This weekend, the Mail on Sunday will include a luxury fashion magazine supplement called You Inspire.
Grazia has announced the launch of a digital television platform, with weekly programmes based on the magazine’s “Ten Hot Stories”, featuring fashion, beauty and entertainment news.