The COI review which saw i-level lose the government’s digital media account “was not just about getting cheaper prices”, Mark Cross, communications planning officer at the COI, told delegates at last week’s Media Playground 2010.
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ITV1’s Britain’s Got Talent final attracted an impressive high of more than 13 million viewers and a 52.1% average audience share on Saturday night.
New research reveals that during February to the end of April 2010, 31.1% of US mobile subscribers used mobile web browsers in an average month, up 2.5 percentage points on the previous three month period.
Condé Nast Traveller has launched a series of iPhone app city guides in a bid to tap in to the UK mobile market.
Marketers at FIFA partners across the world will be hoping to leverage their sponsorship investment when the World Cup kicks off in South Africa on Friday 11th June.
GroupM has revised its 2010 adspend forecast up from zero growth in December to +4%.
BSkyB has bought Virgin Media TV for £160 million, in a deal which will see Sky pay £105 million in cash on completion, with the remainder paid following completion of the regulatory process.
TalkSPORT has won the exclusive UK radio rights to broadcast the Rugby World Cup 2011.
ITV has appointed former GCap CEO Fru Hazlitt to the newly created role of managing director of commercial and online.
Brands need to understand what their objectives are and what motivates their audience to utilise social media platforms, according to the Social Media and Gaming panel at this year’s Media Playground event.
