A third of city-based consumers watch TV on computers/laptops, mobile devices or tablets, or streamed via the internet, according to new US research.
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LoveFilm is set to expand its film rental service across internet-enabled televisions and set-top boxes.
The Wall Street Journal is proving that there is a market for digital-only subscriptions, having sold 200,000 tablet-based subscriptions.
Fresh from Facebook HQ, Greg Grimmer is impressed by the vision, ambition and pace of the Facebook juggernaut, and by its slogan ‘Fail Harder’ – a statement of belief that is perhaps missing from current UK advertising culture in 2011.
Sports coverage dominated this weekend’s ratings – the FA Cup for ITV1 and the Six Nations for BBC One.
NMG Product Placement evaluates the first product placement on British TV – with Dolce Gusto gaining £56,160 of exposure on This Morning, while Lea & Perrins wins £21,600 for no payment to ITV…
Omnicom has partnered with AOL, Microsoft and Yahoo! to share US consumer data in a bid to launch targeted online ads, according to The Market Research Industry Online.
Agencies are keen to increase spending on newer digital formats, while advertisers want to stick to time-tested tactics, according to a report from Econsultancy and SAS.
Tacis P. Gavoyannis, SVP business development at Radius Global Market Research, on digital numbers
Circulation figures were down across the board once again in February, with the daily newspaper market posting a 5.4% decline on last year’s figures – though there were a few exceptions, namely the Independent’s i.