The Times’ impending paywall has not only caused a stir in the industry, but has also made a difference to readers already, despite the new site still being in a free preview stage before a full pay model roll out later this month.
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GfK has teamed up with Kantar and nurago to launch its Media Efficiency Panel (MEP) in the UK.
The IPA and Thinkbox have published a new study highlighting the direct correlation between strong advertising creativity and business success.
The New York Times was the top online newspaper in the US in May, according to new comScore figures.
Magna Global’s latest worldwide advertising forecast predicts that ad revenues will grow 4.2% to $377 billion in 2010, upgraded from its previous forecast of 2.4%.
A new poll for paidContent: UK found that 76% of Times Online readers are “not at all likely” to pay for access to the new Times and Sunday Times websites.
Digital UK, the company responsible for the digital TV switchover campaign, is expected to hand back £55 million to the government in 2012.
The global entertainment and media market will grow 5% annually to 2014, up from $1.3 trillion in 2009 to $1.7 trillion, according to PricewaterhouseCoopers’ Global Entertainment & Media Outlook 2010 – 2014.
BBC One’s hour-long Eastenders stole the limelight away from the World Cup between 7pm and 8pm last night.
John Snyder, CEO at Grapeshot, explains why “contextual targeting delivers results”…