BBC Radio 2 needs to become more distinctive, a BBC Trust review has concluded, while 6 music “needs to reach a bigger audience”.
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Piers Morgan’s Life Stories with Gordon Brown ended ITV1’s peak run last night after securing a high of more than 5.1 million viewers.
Social media marketing will become truly integrated into all marketing efforts in the coming years, a new report from eMarketer claims.
City AM has announced plans to up its distribution outside of London after a record month.
Figures from the Advertising Association (AA), researched and compiled by Warc, show that after nine consecutive quarters of year on year decline, total adspend is predicted to return to growth in Q3 2010.
ITV1’s long-running police drama The Bill secured the highest ratings during the all-important peak-hour last night for the first time since it moved to the post-watershed slot.
The daily national newspaper market managed to boost its total circulation in January, up by 1.1% period on period.
According to a new Merrill Lynch report looking at the latest TV market estimates, ITV1 advertising growth could hit 4.3% for the full year, compared to its own forecast of 0.8%.
MySpace CEO Owen Van Natta is leaving the company after less than a year in the role.
In our latest Research Focus report, Future Foundation looks at the challenges facing the print industry in an increasingly digital landscape – but confirms that “Ink is not dead yet”…
