Agencies are “missing a trick” with social media and should be using it to move into PR and CRM, according to OPera’s head of digital buying, Adam Pace.
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Ad networks and ad exchanges were seen – not entirely surprisingly – rather differently by the panellists at MediaTel Group’ Future of Online seminar.
“Online supply is almost infinite – you have to prove your value to advertisers,” delegates heard at MediaTel Group’s Future of Online seminar on Friday. And it’s getting tougher by the day if the panel comments are representative of the online market.
This week’s launch of new online planning system UKOM represents the “end of the beginning” for getting online accepted by brand advertisers, according to panellists at last Friday’s MediaTel Group seminar on the Future of Online.
Google aired its first ever TV ad to promote Google search during last night’s Superbowl.
Facebook is set to roll out Microsoft’s Bing search engine to all of its users following a revised deal between the two companies.
Online video views continued to reach record levels in the US in December with over 33 billion videos watched during the month.
ITV1 secured the highest ratings during the peak-slot last night with Dancing on Ice and Wild at Heart.
Global Publishing Group’s The London Weekly became the latest title to hit the Capital’s streets on Friday.
Yesterday saw the official UK launch of GSMA Mobile Media Metrics (MMM), offering census-level internet usage data from all five UK mobile operators.