In this month’s article, Future Foundation take a look at some of the key drivers behind the real-time revolution and how marketers can capitalise on the trend…
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May 2010 television viewing figures show that BBC One was the only terrestrial channel to see a rise in its share of viewing.
England’s dramatic World Cup game against Slovenia saw a 31% boost in online traffic yesterday, according to early estimates.
Online research firm eMarketer predicts that UK internet advertising will reach £3.79 billion this year.
BBC One’s hour-long Eastenders episode took the limelight away from ITV1’s World Cup 2010 coverage once again last night.
Channel 4 has reported a 14% year on year decline in ad revenues for its main network, but made a small profit of £300,000 due a strong performance from digital TV in 2009.
The mobile phone will overtake the computer as the most commonly used device to go online from worldwide by 2013, according to a new Global Mobile Survey.
BBC One’s Match of the Day Live coverage of the Greece v Argentina game secured a high of more than 7.4 million viewers during prime time last night.
Raymond Snoddy says that the BBC Trust has to have the courage to do the right thing and save Radio 6 from a misguided BBC management
Julia Hutchison, COO, APA, says that the key to getting cross-media content right is knowing where customers are interacting and how to translate a brand to the media they are using to do this.