Profit at Rupert Murdoch’s News Corporation hit $254 million in the three months to the end of December, compared with a loss of $6.4 million a year previously.
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The Central Office of Information (COI) will appoint an agency to run its media planning account by the end of the week.
The Cinema Advertising Association has appointed Harris Interactive to conduct its ongoing subscriber Film Audience Measurement and Evaluation (FAME) and Film Monitor research studies.
Cameron Yuill, CEO of AdGent 007, predicts that 2010 is “going to be an amazing break out year in which all our ‘experiments’ with social and real time media become permanent fixtures”…
The most recent US advertising forecasts updated to include the latest predictions from MAGNA, ZenithOptimedia, GroupM and Jack Myers.
Sir Martin Sorrell, chief executive of WPP Group, believes governments could have to decide whether to subsidise loss-making newspapers such as the Guardian.
The radio industry is set to introduce an analogue radio scrappage scheme in a bid to persuade people to take-up digital.
Clear Channel Outdoor UK and VMG Global have doubled their digital mall estate to create the UK’s largest digital mall network, made up of 120 digital screens in 12 malls nationwide.
A new US report has found that 8-18 year-olds devote an average of 7 hours and 38 minutes to using entertainment media across a typical day (more than 53 hours a week), up from 6 hours and 21 minutes in 2004.
Reader’s Digest is on the brink of going in to administration today after a funding deal for its pension scheme failed.