More Uk articles

If you missed MediaTel Group’s one-day Media Playground 2010 event in London last week, you can get a flavour of the day here:

Julian Reiter, managing director of Positive Thinking, says it has been ‘truly refreshing’ to see creative World Cup campaigns in “contrast to the somewhat blasé (perhaps even arrogant) assumption by some sponsors that consumers will automatically respond to their ‘official’ status, which has been, in true football vernacular, an obvious own goal”…

Raymond Snoddy explains why the last World Cup saw the England football team and advertising industry “not so much missing penalties more like missing open goals” – although he predicts that “the beer makers and the car boys are definitely in this time and with the help of the final of Britain’s Got Talent as well as the World Cup, ITV could take nearly £100 million in June”…

ITV1’s new four-part drama Father & Son stole the limelight from BBC One’s final Luther, securing the peak-hour with a high of 4.1 million viewers last night.

The government has scrapped plans to introduce independently funded local news consortia, new culture secretary Jeremy Hunt announced in his first major speech today.

Facebook users will soon be able to expand magazine article links in to a full story without having the leave the social networking site’s news feed.

Google could enter the TV market with a bid for Premier League football rights, LoveFilm’s group digital officer Lesley MacKenzie told delegates at last week’s Media Playground 2010 event.

Apple has secured $60 million of advertising for the iPhone 4G launch via its new iAd mobile ad network.

Almost 6 million British adults intend to watch more World Cup TV coverage this time around than they did during the 2006 tournament, according to new research.

ITV1’s new hard-hitting drama Father & Son secured the 9pm to 10pm top spot with a high of 5.6 million peak viewers last night.