The IPA has endorsed the IASH code, which is designed to help safeguard the environment in which display advertising appears via networks.
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When asked what they would least like to give up for one week, only nine percent of US consumers aged 18-24 said social networks, while 26% said email and 26% said texting, according to a new study.
BSkyB has reported a 39.5% rise in pre-tax profits to £180 million in the three months to the end of September.
Absolute Radio is the first commercial broadcaster to publish regular figures on online listening hours.
A massive 8.1 million viewers tuned in to see BNP leader Nick Griffin on last night’s Question Time, a bigger figure than the 7.7 million who watched Coronation Street in its prime-time ITV1 slot.
CBS Outdoor is launching a new ad format, which for the first time on the UK mainland will allow single deck buses to carry a double decker superside advertising panel.
Report looks at the current market position for online advertising in the UK, including expenditure trends, share of revenue and forecasts.
Guardian.co.uk has regained the position of most popular national newspaper website in the UK, according to data just released by ABCe.
MySpace is to set to rollout a new music section that will link to the iTunes Music Store.
ITV is set to run a major marketing campaign to promote its new-look national news programmes.
