Following the success of the Bowtime campaign, Scottish and Newcastle worked with Incentivated to maintain a dialogue between Strongbow and its customers during the peak summer season.
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Tim Elkington, former managing director of the National Online Recruitment Audience Survey (NORAS), has been appointed as the new head of research at the Internet Advertising Bureau.
The UK enjoyed the highest average increase in TV watching in Europe during 2008, up by 3.2% to 3.8 hours a day, according to a new report from Ofcom.
BSkyB is launching a 3D cinema ad campaign tomorrow around new sci-fi flick Avatar, to promote its launch next year of the first 3D television channel in Europe.
Jessica Burley, managing director of NatMags, is stepping down from the role and leaving the company after eight years.
Channel 4 and ISP Talk Talk have signed on to become official partners in the ambitious Project Canvas meaning all national broadcasters are now involved in developing the online TV platform.
Raymond Snoddy considers the marketing and PR lessons to be learned from the Tiger Woods story.
Paul Frost, head of strategy at Positive Digital, looks at the power of Twitter.
According to analyst firm, Gartner, the mobile device market is expected to see an upturn in fortunes next year, with a forecasted sales increase of 9% year on year, compared to 2009.
O2 say they are delighted that their 50/50 joint venture, Tesco Mobile, is now also selling the iPhone with sales having started on Monday this week.