Royal Mail is launching a media planning tool allowing marketers to profile audiences based on anonymous eBay purchase data.
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Ofcom CEO Ed Richards was quick to support the BBC’s new strategic review at this morning’s FT Digital Media & Broadcasting Conference.
FirstGroup has reappointed CBS Outdoor to manage advertising across its rail stations for the next five years.
Lego UK has renewed its Vue Kids AM cinema sponsorship in a deal conceived and negotiated by Pearl & Dean and Carat Sponsorship.
US ad spending declined 9% in 2009, according to new figures from The Nielsen Company.
Toby Beresford, commercial director for London creative agency Nudge Social Media, says Facebook Credits could change the way we view micropayments.
Raymond Snoddy on the BBC’s “beautifully crafted” Strategic Review, designed “to give critics as few grapple holds as possible”.
ITV has reported pre-tax profit of £25 million for 2009, a big improvement on the £2.7 billion loss in 2008.
Yahoo’s UK and Ireland MD, Mark Rabe, told delegates at the FT Digital Media & Broadcasting Conference today that we are only “in the first or second inning of personalisation” currently.
“The BBC will not retreat into an analogue past”, the Corporation’s director general Mark Thompson told delegates at today’s Financial Times Digital Media and Broadcasting Conference.
