TNS has launched a new ad-tracking tool that will enable clients to check rival campaigns.
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Channel 4 is in talks with YouTube to agree a deal that would see most of its content hosted on the video-sharing website.
BBC One’s Criminal Justice secured the highest ratings during the all-important peak hour last night with a high of 4.3 million peak viewers.
Clear Channel Outdoor UK has retained the contract to sell advertising at Sainsbury’s stores across the UK.
Dennis Publishing has launched its own online ad network in a bid to boost digital revenues.
US visits to websites from mobile devices were up 34% during the twelve months ending in July, according to data from Nielsen Online.
ITV1’s coverage of The Pride of Britain Awards 2009 secured the highest ratings between 8pm and 10pm last night with 6.4 million peak viewers.
Charging for online content is vital for commercial media, said Luke Bradley-Jones, executive vice-president and managing director of BBC.com, at yesterday’s AOP Summit.
comScore has submitted a proposal for a new person-centric measure for website server measurement in the UK to ABCe.
Online publishers need to have “sustainable distinctive content” if they want to charge for access, Emap CEO David Gilbertson told an AOP Summit yesterday.