TV advertising is predicted to outperform other traditional media this year, according to analysts at Screen Digest.
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Alcohol brands have been encouraged to help clamp-down on binge-drinking if they want to avoid a total ban on drink ads.
The US television industry is expected to see a 22.4% decline in advertising revenues for 2009, leaving it with a total of $15.6 billion, according to a report from BIA/Kelsey.
Dennis Publishing has bought Health & Fitness magazine from Hubert Burda Media.
Dancing on Ice returned to ITV1’s Sunday evening line-up last night with a high of more than 9.5 million peak viewers.
Twitter is set to employ a number of staff to concentrate on generating money for the site.
In his first monthly column of 2010, Greg Grimmer, partner, Hurrell Moseley Dawson & Grimmer, asks if we are finally in the much-talked about ‘Year of Mobile’, if it’s too late to jump on the apps bandwagon, and whether “mobile display advertising is a snare and delusion thus far” …
Northcliffe Media is creating a new unit for its digital business to be called Northcliffe Digital.
A new study shows strong promise for the mobile phone market in 2010, with 53% of Americans planning to buy a mobile phone in the next six months, up from just 24% a year ago.
November was a good month for ITV1, with a year on year increase in revenue, although things were not as positive for the rest of the commercial broadcasters.
