Mark Eaves, managing director at Drum PHD, looks at the potential of product placement…
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Online has overtaken TV for the first time to become the UK’s biggest advertising medium, up £82 million in the first half of the year to £1.75 billion, according to new figures from the IAB.
Online has overtaken TV for the first time to become the UK’s biggest advertising medium, up £82 million in the first half of the year to £1.75 billion, according to new figures from the IAB.
BSkyB will offer 3DTV to pubs before it is released to the domestic market next year.
Virgin Media TV has launched an online spin-off channel from Living that features original short-form celebrity and style shows.
August saw 161 million US internet users watch online video – the largest audience ever recorded – according to the latest data from the comScore Video Metrix service.
Independent News & Media has reached an agreement to reduce its debt by €350 million in deal that will see Sir Anthony O’Reilly give up half of his stake.
New figures from Ofcom reveal that the total number of digitally-enabled TV sets in the UK hit 80% by the end of June, boosted by a surge in conversion of secondary sets.
Future Publishing expects its results for the year to 30 September to be towards the lower end of market expectations.
Five’s new US drama FlashForward pulled in an impressive high of more than 3.4 million viewers during the all-important peak-hour last night.