Around half (52%) of American TV viewers would be willing to watch ads they would otherwise skip if they were paid to view them, according to new research from Synovate.
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ITV deputy chairman Sir George Russell is to step down from the ITV board at the end of the month.
Transport for London and Mayor of London wanted to promote their CabWise text service and worked with Incentivated to promote the service.
Wallpaper* magazine will have an augmented reality cover on its January issue and a special feature enhanced with AR technology.
British Airways worked with Incentivated to introduce an instantaneous communications channel via text to share flight update information, including delays, re-booking and cancellations.
Revenues from applications other than voice and messaging on mobile are set to double in the next four years to reach €100 billion a year by the end of 2013, according to new research from Screen Digest.
Department for children, schools and families worked with Incentivated and the Arts Council to encourage parents and carers to enjoy books with children from an early age by offering a free book per household.
Following the success of the Bowtime campaign, Scottish and Newcastle worked with Incentivated to maintain a dialogue between Strongbow and its customers during the peak summer season.
Tim Elkington, former managing director of the National Online Recruitment Audience Survey (NORAS), has been appointed as the new head of research at the Internet Advertising Bureau.
The UK enjoyed the highest average increase in TV watching in Europe during 2008, up by 3.2% to 3.8 hours a day, according to a new report from Ofcom.