More Uk articles

ITV is set to relaunch its online offer for advertisers and agencies in a bid to highlight its range of content.The commercial broadcaster’s B2B website features a marketing tool for buyers, which helps to select programmes for individual client campaigns, as well as research that highlights ITV’s cross-platform advertising opportunities.ITV’s director of commercial marketing, Julia… Continue reading ITV revamps its online offer for advertisers

Spending on email marketing in the US will balloon to $2 billion by 2014 – a nearly 11% compound annual growth rate – according to a new forecast by Forrester Research. Falling cost per thousands, a high return on investment, and growing consumer use of social email accounts will fuel the use of email by… Continue reading US spending on email marketing to reach $2bn by 2014

BBC One’s three-part war drama ended on a high last night with 3.4 million peak viewers during the all-important 9pm to 10pm slot.Occupation, starring James Nesbitt and Warren Brown, attracted 3.3 million average viewers and a 15.4% share over the course of the hour, a slight increase on its ratings from Wednesday night.Elsewhere, BBC’s rival… Continue reading Overnights: Final Occupation secures the top spot

MTV is set to rebrand its MTV One channels as MTV and MTV+ from July 1 as part of a wider overhaul of the brand.MTV One, which features programmes including Kerry Katona: What’s the Problem?, The Hills and My Super Sweet 16, was originally rebranded from MTV in 2007 with its time-shifted sister channel MTV… Continue reading MTV to rebrand MTV One and MTV One+

ITV1’s new two-part documentary series looking at the stories of British expats now living in Spain knocked BBC One’s Occupation off the top spot last night with 4.3 million peak viewers.Spain: Paradise Lost pulled in 4.2 million average viewers and a 19.7% audience share during the all-important 9pm to 10pm peak-hour, while BBC One’s new… Continue reading Overnights: ITV1’s new real-life documentary pipped BBC One’s war drama

Steve Orchard’s new commercial radio company has acquired five Midlands radio stations from the independent regional media firm CN Group.Quidem, a new local radio company that was set up by Orchard and Wendy Pallot following Orchard’s departure from GCap Media in January last year, bought the Touch Radio portfolio from CN Group for an undisclosed… Continue reading Quidem acquires five radio stations

The BBC is currently in the process of testing a new audience measurement tool, which takes into account timeshifted and online viewing.The corporation’s Cross Media Insight system has been dubbed as “pretty special” by a BBC source as it includes cross-platform data, including iPlayer figures, red-button, mobile access, recorded programmes and viewings via third-party sites… Continue reading BBC develops new cross-platform audience measurement system

In the latest of our Research Focus reports, Ipsos MediaCT examines the challenges around advertising on social media…Consumers like to think that they hate advertising. Over the last 50 years they have witnessed one social pleasure after another selling itself out to the lure of the advertising buck. Their television, their radio, their cinema, their… Continue reading Ipsos MediaCT: The social media advertising conundrum

New Nielsen data reveals that 2.5 million American households – 2.2% of the US television market – are unable to receive digital TV broadcasts since last week’s analogue switchoff.The markets with the most unready households tend to be in the Western United States, where cable penetration is lower, said Nielsen.Also, some viewers in border states… Continue reading America turns off analogue TV signal – millions still not switched

New US research has found that games consoles are the most used devices for bringing web video to the TV and will remain so through 2013.The research, from In-Stat, predicts that by 2013 over 10.7 million consoles will be used as web-to-TV mediation devices in the US.US revenue from web-to-TV streaming services will grow to… Continue reading Games consoles top choice in US for streaming TV